2026 · FIX IT, LOKET
Rebuilding LOKET.com Discovery Experience
- Ability
- Front Door The way in to every event, made faster and easier to read.
- Habitat
- Web
LOKET.com is Indonesia's largest event ticketing platform. For millions of people, it's the way in to concerts, festivals, and live experiences. The platform had grown a lot over the years, but the home page never really kept up. What was meant to help people find events faster had slowly become harder to get through.
WHERE IT STARTED
The heatmap was the first thing that gave it away. Almost all the activity sat around the search bar and the top of the page. Below that, things went quiet. People weren't scrolling, and the sections we'd built to help them explore were barely getting looked at.
The numbers backed it up. Traffic to the Discover page stayed low, and it clearly wasn't part of how people used the site. Most of them showed up already knowing what they wanted, so a whole page built for discovery just wasn't where they were looking.
Put together, this wasn't the kind of thing a visual refresh could fix. The whole way in needed rethinking, and that's where the real challenges began.
CORE CHALLENGES
Once we started pulling the problems apart, they settled into a handful of clear patterns. Each one made it a little harder for people to find an event and get to it.
The top of the page did all the work.
None of these stood on their own. Fixing them meant taking on the whole entry experience at once, and that started with getting every team aligned on what they needed from the redesign.
ALIGNING INTENTIONS
Each team came in with its own priorities, and the redesign had to bring them into one direction.
WHAT ARE THEIR INTENTIONS?
The redesign had to cut the interaction clustering and give every part of the page a clearer purpose. Not just visual polish, but making the whole entry experience work better for the people using it, enough to improve discovery effectiveness across loket.com.
BE RIGHT BACK
Pull the cartridge to head back and load another.